Creative Vintage Products Entice ConsumersWritten by faith
A delightful story profiles Watson Kennedy this month in Home Accents Today. Described as a ‘creative country gentlemen’, Ted Kennedy Watson, owns three Watson Kennedy shops in Seattle. First in his home and then later in a wholesale showroom in the Seattle Market Center, Watson created a distinct interpretation relished by others.
His first location, still there, opened for business in the heart of the city’s historic Pike Place Market, in a building with a picture window overlooking Puget Sound. Watson selects all of his merchandise, new and vintage, and enjoys reconnecting with old friends at the markets and trade shows.
Watson also buys tons of vintage furnishings and accessories for each of the shops, and travels each year to England and France in search of one-of-a-kind objects. He’s also very specific about the look and feel of his shops, which are characterized by highly visual, quality displays designed to tempt the senses. “The overall look and experience is fairly Old World.”
His customers are described as well-traveled, well-educated creative souls who are looking to fill their homes with special and one-of-a-kind items.
“Core to my business strategy is offering something beautiful to everyone, no matter their wallet. Someone can leave with a beautifully wrapped $6 bar of soap or a $4,000 table. Both customers are treated the same, get the same wrapping and attention. Overall, I would say our average price point is $25.”
Watson prides himself on the one-of-a-kind shopping experience offered at Watson Kennedy and says if everyone else is doing it, he heads in the other direction. “My biggest compliment from a customer is when they say they have never been in a shop quite like mine — then I know I am on the right track.”